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联邦快递今天宣布启动联邦快递电子商务学习实验室，这是一项与Accion Opportunity Fund(AOF)合作开发的新项目，AOF是一家的非营利组织，为小企业主提供渠道、网络和辅导。该计划旨在帮助希望发展或扩大电子商务业务的多元化小企业主，因为他们在COVID-19 大流行之后继续调整其商业模式，重点关注女性和有色人种企业家。
The plan will provide intensive practical learning for 150 smallbusiness owners across the United States through a series ofseminars and one-on-one guidance from e-commerce experts. They willreceive free technical support for establishing and maintainingvirtual stores, as well as support in marketing, promotionmanagement, customer service, order and fulfillment management andproduct photography. Participants will also receive a commercialgrant of US $2000 to start and develop their e-commerce business.In addition, AOF and FedEx will also develop a series of virtualseminars on more * * e-commerce topics, as well as an onlinelearning center featuring on-demand virtual learning courses, toopen knowledge to any small business owners seeking to expande-commerce.
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FedEx E-Business Learning Lab aims to support small businessesowned by women and people of color who are seriously affected byCOVID-19. Due to more consumers shopping online during thepandemic, eMarketer reported that e-commerce volume increased by33% in 2020. Through this plan, FedEx hopes to connect varioussmall businesses with tools, resources and experts to help themcontrol online sales and open up new growth paths."It is no secretthat the pandemic has had a significant impact on small businessowners, especially women and people of color. Through the newcooperation with AOF, we are helping to create a fair competitiveenvironment and make these small businesses stand up again, whichis particularly important in the context of the continuous recordgrowth of e-commerce," said Brie Carere, executive vice presidentof marketing. And the communications officer, FedEx. "With thelaunch of FedEx E-Business Learning Lab, we will not only helpindividuals meet customers' needs in new ways, but also providecomprehensive plans to let them have the tools to navigate in theseuncertain periods."