In honor of this year’s International Pride Month, DHL islaunching its “Delivered with Pride” campaign across the 14 and 15May at the 2022 Shell Recharge Berlin E-Prix. DHL is changing partof its branding to the "Delivered with Pride" logo for tracksidebanners, the grandstand and DHL uniforms as well as supportingvarious initiatives such as the FIA Girls On Track event to promotediversity and inclusion. DHL logistics support the ABB FIA FormulaE World Championship, with this year’s racing season being the mostextensive so far with a total of 16 races planned around the globe,including two new cities (Jakarta and Seoul). While traveling over70,000 km, DHL ensures a smooth and high-quality service bydelivering customized, multi-modal transport solutions, whichmaximize efficiency while reducing Formula E’s carbonfootprint.
In addition to logistics and sustainability solutions, thisyear's focus is on a commitment to embrace diversity, equity,inclusion, and belonging on International Pride Month. DHL is partof Deutsche Post DHL Group (DPDHL), who proudly promotes aninclusive work environment that values the diversity of all theiremployees and in which everybody feels accepted and can be theirbest self. Not only is this message important internally, but alsoexternally.
“Common values brought Formula E and DHL together as a FoundingPartner of the Championship, and we were reminded of these commonvalues when working together on our Pride initiatives to showsupport for the LGBTQ+ community” says Arjan Sissing, Head of BrandMarketing at Deutsche Post DHL Group. “We are excited to utilizethe ‘Delivered with Pride’ logo across our motorsports partnershipsto raise awareness of being a supporter to the community.”
“We’re proud to stand with DHL and bring the ‘Delivered withPride’ message to Formula E racetracks,” says Formula E CEO, JamieReigle. “Ahead of International Pride Month in June, this campaigncreates the perfect stage to support diversity and promote aculture of inclusion. Everyone at Formula E looks forward to seeingthe DHL Pride logo on track this weekend and shares DHL’scommitment in promoting solidarity with the LGBTQ+ community.
Through their motorsport partnerships, DHL will help to promotea sense of belonging both inside and outside of the workplace byvisibly displaying their solidarity. After a successful event withmore than 150 local girls at the Mexico City E-Prix earlier thisyear, DHL commits to another “FIA Girls On Track” event during therace in Berlin. This initiative offers young women from 8 to 18years old the chance to engage with career opportunities in allaspects of motorsport and the racing industry. Through various on-and off-track activities, the initiative aims to encourage youngwomen and to increase the percentage of female racers in the world.The next event will be held in Jakarta.
Deutsche Post DHL Group will be celebrating International PrideMonth through various activities, markedly near their homelocation, in Cologne, whereby DPDHL will be partnering withsignificant Pride events. The most remarkable events will be thisyear's International Day Against Homo-, Bi- and Transphobia(IDAHOBIT) on May 17th and the Cologne Pride from June18th to July 3rd, one of the largest prides in Europe.
DHL brings decades of motorsport logistics experience intransporting over 415 tons of the all-electric motorsport WorldChampionship's freight, including race cars, batteries and chargingunits, and media and broadcasting equipment. As a leading logisticexpert, DHL is steadily prioritizing transport solutions thatminimize the environmental impact and contribute to lowering thecarbon emissions of the Formula E championship. For example, byusing biofuels for all road and sea freight throughout the previousracing season, DHL could offset 611 tons of CO2 emissions.