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　“这份新白皮书的见解表明，盈利能力仍然是许多电子商务公司面临的主要挑战，——或者实际上是因为——该行业的动态增长。它还让我们的客户全面了解该挑战Zui普遍的特定领域，以及目前哪些技术Zui有可能为他们提供支持，”DHL电子商务解决方案执行官 Ken Allen 说。“DHL的创新方法旨在在我们的全球网络中识别、试验和部署这些领域中Zui有效的技术和解决方案。例如，我们将继续在我们运营的许多部分积极扩展机器人和自动化，我们认为人工智能将成为我们未来整个业务的推动力。没有“银弹”，

　　承认创新本身可能是一项盈利挑战，特别是如果以错误的速度进行或资本支出过多，该研究还详细介绍了成功创新的三个步骤：专注于提供差异化的创新；对创新采取长期、战略性的观点；并架起人、软件和机器的孤岛。

“鉴于全球物流业的复杂性、市场和监管环境之间的巨大差异，以及来自客户供应链关系和深入了解的竞争差异化，我们仍然看到人们在该行业中发挥着关键作用。可预见的未来，”艾伦说。“能够在未来成功的竞赛中获胜的公司是那些能够Zui有效地将员工的知识与软件和机器相结合的公司。”

　　DHL, the world’s leadinglogistics company, has identified digitalization and automation inthe supply chain as an imperative for online retailers looking togrow and compete over the long-term. In its latest white paper, thecompany, which this year announced an investment of at least USD2.2 billion in digitalization through 2025, provides new insightson how specific challenges within the e-commerce supply chain canbe overcome with the support of new technologies.

　　Change at the Speed of theConsumer: How E-Commerce is Accelerating Logistics Innovations wasauthored by Professor Lisa Harrington, President and CEO oflharrington group llc. It looks at six principal areas wheree-commerce is challenging the supply chains of merchants andlogistics companies: customer expectations for a perfect buyingexperience; consumers’ desire to buy and receive goods ‘anywhere,anytime’; exploding demand for urban delivery; competition forlabor and wage inflation; the emergence of new online sales modelsand unexpected surges in demand; and environmental concerns. Theimpact of these challenges is most keenly felt in the areas offulfilment and last mile delivery.