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DHL eCommerce Solutions, adivision of the world’s leading logistics company, Deutsche PostDHL Group has launched its E-tailers’ Almanac for 2020 to helponline merchants plan their promotions for e-commerce peak shippingdates in 2020. In its first edition, the E-tailers’ Almanac alsoprovides a brief overview of four overarching trends found withinthe e-commerce sector in the U.S. in the past year based on DHLeCommerce Solutions customer feedback and developments within its19 U.S. distribution centers.

The four market trends identifiedinclude:

　　Multi-carrier approach gainingpopularity: gone are the days of a single sweep of the dockcarrier. Today, online merchant companies are increasinglyrecognizing the multiple cost savings and delivery time benefitsgenerated by using a multicarrier approach to shipping theire-commerce goods. E-tailers have the option, through multi-carriersoftware solutions currently available in the market, to ship withmultiple carriers based on various criteria, such as lightweightversus heavy weight packages, regional versus national shipments orcross border versus domestic shipments.

Day certainty trumps speed:online retailers are often looking for the perfect combination ofspeed at the lowest possible cost, but based on online merchantcustomer feedback, many are willing to forego the fastest shippingoption in return for accuracy and day-definite shipment optionswith the ability to use web tracking. DHL eCommerce Solutions’ dataand feedback has revealed customer demand for expected date ofdelivery as opposed to delivery date ranges (e.g. 2-8 day windows)has significantly increased. DHL eCommerce Solutions’ Expedited Maxday-definite product has proven to be its fastest growing productwith double digit growth in the last year.