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ot sauce lovers of the world, rejoice! There’s a newsaucehitting the world market from the sparkling waters oftheCaribbean, and it’s hot. Very hot!
FedEx Express, a subsidiary of FedEx Corp (NYSE: FDX) thisweeklaunched its latest multi-market advertising campaign, whichsharesthe story of how a small hot pepper sauce maker from Nevisin theCaribbean, Llewellyn Clarke, can realise his dream—and thedream ofso many small businesses—of going global.
“Llewellyn’s story captures the passion and perseverance ofsomany small businesses around the world who dream of goingglobal,”said Raj Subramaniam, executive vice president, marketingandcommunications, FedEx Services. “Growing a businessinternationallyis not easy, but it can offer big rewards to smallbusinesses withthe right product, market entry planning and supplychainstrategies.”
At the center of the campaign is a video that captureshowFedEx can help Llewellyn on his quest to go global,transportinghis hot pepper sauce from the small Caribbean island ofNevisacross the world to a remote village in China. Thisjourneyculminates with colourful on-screen reactions of people allaroundthe world trying Llewellyn’s very hot pepper sauce for thefirsttime.