Passion, inspiration and performance will be key themes across allmarketing activation and will be reinforced through pitch side,stadium and press conference branding. The sponsorship also extendsinto UEFA’s digital channels across desktop and mobile platforms.In addition, FedEx will deliver the trophy to the stadium for thefinal, where it will be hand-delivered to a UEFA delegate beforemaking the journey to pitch side.
The sponsorship builds on FedEx’s extensive history of sportspartnerships, including sponsorship of the ATP World Tour, 2014Ryder Cup, PGA TOUR, and NFL.
“We welcome FedEx into the UEFA sponsor partner family, and weare looking forward to collaborating together throughout theduration of the sponsorship. It is very suitable to have a globalbrand such as FedEx securing the Main Partner sponsorship for thetournament’s new commercial concept” said Guy-Laurent Epstein,marketing director of UEFA Events SA.
