FedEx Corp. (NYSE: FDX) and UEFA have signed a three-seasonagreement in which FedEx will take the Main Sponsor position in theUEFA Europa League. The sponsorship will commence with the start ofthe 2015/2016 season and will extend for three seasons through to2017/2018. A major European football cup competition, the UEFAEuropa League spans 192 teams across 54 European nations, whichaligns with FedEx presence and network in the region.
“As one of the most important European football Cup competitions,the UEFA Europa League is a perfect sponsorship for FedEx, whichhas a strong commitment to doing business across borders throughoutthe European region,” said Andrew Self, vice president, Marketingand Communications, FedEx Express. “The UEFA Europa League is anelite competition based on a foundation of grassroots football. Ithas a great mix of famous clubs and local teams, and reflects thegenuine passion of fans across Europe. It is a great way for us toreinforce the commitment and passion that our employees demonstrateevery day in all our markets across the region.”
Passion, inspiration and performance will be key themes acrossall marketing activation and will be reinforced through pitch side,stadium and press conference branding. The sponsorship also extendsinto UEFA’s digital channels across desktop and mobile platforms.In addition, FedEx will deliver the trophy to the stadium for thefinal, where it will be hand-delivered to a UEFA delegate beforemaking the journey to pitch side.
The sponsorship builds on FedEx’s extensive history of sportspartnerships, including sponsorship of the ATP World Tour, 2014Ryder Cup, PGA TOUR, and NFL.
“We welcome FedEx into the UEFA sponsor partner family, and weare looking forward to collaborating together throughout theduration of the sponsorship. It is very suitable to have a globalbrand such as FedEx securing the Main Partner sponsorship for thetournament’s new commercial concept” said Guy-Laurent Epstein,marketing director of UEFA Events SA.
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