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DHL eCommerce Americas 执行官 Lee Spratt表示：“这个快速发展、竞争激烈的电子商务市场的未来演变仍然难以预测，公司需要在确保满足客户需求的保持敏捷和高效。”“一英里需要相当的关注，因为无论市场如何发展，它都将继续成为客户体验的主要接触点之一。那些能够建立有效的合作伙伴关系以提高其城市交付网络的弹性、投资于*有效的技术以提高生产力、利用数据来建立更好的客户体验以及*重要的是尽可能有效地管理其库存的公司将出现未来充满活力的电子商务市场中的赢家。

　　Increasing urbanization is making the last mile of deliverymore complex and critical for the success of e-commerce companies,according to new research by DHL, the world’s leading logisticscompany, and market research company Euromonitor. With over 600million more people forecast to live in urban environments by 2030and new technologies creating opportunities for both serviceenhancement and disruption, online retailers and their logisticspartners are being challenged to embrace bold new approaches inorder to survive and compete. In the white paper, Shortening theLast Mile: Winning Logistics Strategies in the Race to the UrbanConsumer, DHL and Euromonitor have identified the four main trendsthat are shaping urban last mile transportation – localizeddelivery, flexi-delivery networks, seasonal logistics and evolvingtechnologies – and ways in which companies can adapt their supplychains to the changing market environment and achieve competitiveadvantage.

　　Shortening the Last Mile Info

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　　“The last mile is increasingly becoming the key battlegroundin the e-commerce supply chain, and companies will have to developtargeted strategies in this area to compete effectively,” saidKatja Busch, Chief Commercial Officer, DHL. “It’s not just abouttransportation, but about companies’ overall approach to managinginventory – getting the right items to the right place at the righttime. DHL is developing focused solutions to help e-commercecompanies reach their end customers quickly and efficiently, fromusing machine learning to better route shipments within cities toadding more automation to our delivery networks.”

　　The white paper found that the major urban trends all createvarious challenges in terms of cost, service impact andorganizational strain. For example, the growth of seasonallogistics as a result of increasingly popular holidays andpromotional days such as Asia’s Singles’ Day or national CyberDays, places significant pressure on logistics companies to buildup additional capacity and hire resources to cope with short-termvolume surges, which can in turn be difficult to predict. Urbancustomers’ demands for speed and convenience are forcing retailersto overhaul their warehousing networks, replacing centralizednetworks with local fulfilment and distribution infrastructure,which can require more accurate balancing of inventory. Evolvingtechnologies are creating opportunities for new disruptivechallengers to enter the market, while also requiring incumbents toinvest prudently and incorporate new skills into their workforce.To overcome these challenges, DHL and Euromonitor have jointlyidentified the F.A.D. (Flexible transport networks, Automation andData) model as a framework that will help retailers and logisticsoperators to ensure their competitiveness over the last mile. Byimproving their performance in increasing automation, managing dataand building flexibility into their networks, e-commerce companiesin all markets will be able to better manage inventory and increasethe efficiency of their last-mile delivery networks.

　　FAD Triangle

　　“The future evolution of this fast-moving, highly competitivee-commerce market is still incredibly difficult to predict, socompanies need to remain nimble and efficient while ensuring theyare meeting customer demands,” said Lee Spratt, CEO, DHL eCommerceAmericas. “The last mile requires considerable attention because,however the market evolves, it will continue to be one of the maintouchpoints in the customer experience. Those companies that canbuild effective partnerships to make their urban delivery networksmore elastic, invest in the most effective technologies to boostproductivity, take advantage of data to build better customerexperiences and, most importantly, manage their inventory asefficiently as possible will emerge as winners in the dynamice-commerce marketplace of tomorrow.”