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UPS (NYSE: UPS) today officially announced a comprehensive upgradeto its WeChat service account "UPS 联合包裹", offering customers accessto a holistic suite of logistics services from their mobiledevice.

Natively integrated and custom-built to provide a one-stopexperience for small and medium-sized enterprises (SMEs) in China,the enhanced UPS WeChat platform significantly improves the usershipping experience with new features that allow customers tomanage every stage of the shipping process – from opening anaccount and printing shipping labels, to completing payment andtracking packages – all from a single page.

“UPS has been helping businesses in China grow globally for over 30years, but you don’t need to spend that much time here to recognizethat future growth lies literally in the palms of our hands,” saidMichelle Ho, President of UPS China.

“Driven by factors such as the rapid adoption of smart devices andthe increasing number of SMEs, customer demands change quickly, andwe need to be able to adapt. This upgrade to our WeChat platform isa direct response to those evolving demands and we’re lookingforward to our customers being able to use it to do business theway they want.”